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This domain palo-outdoors.com states the following, "All Your Sporting Goods Needs - Fishing, Hunting, Archery, Live Bait, Guns." Our analyzers observed that the website stated " Sticks or steel, Palo Outdoors has all your ARCHERY needs." The Website also stated " Palo Outdoors carries a wide range of types and brands of GUNS. Palo Outdoors has both new and used EQUIPMENT at very reasonable prices. Excellent CUSTOMER SERVICE is a priority at Palo Outdoors. Palo Outdoors can help you help your youngster get the first big HUNTING smile. Whether youre a solo professional or on a family outing, Palo Outdoors has all your FISHING needs." The website's header had Cedar Rapids as the most important keyword. It was followed by Iowa, outdoors, and sporting which isn't as highly ranked as Cedar Rapids. The next words the site used was hunting. fishing was also included but could not be seen by search engines.